Celebrity Mugs
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The concept of Whatever It Takes is simple:
Leaders in different fields donate 30 minutes of their time to design a symbol of hope, a self portrait and a message of hope for the future. These artworks have been used to create gift boxed mugs and plates.
For every item purchased by the consumer, a minimum payment of 50p (with a guaranteed minimum on £10,000 in the first year of sales) will be paid to 21st Century Leaders - the wholly owned trading subsidiary of Trade plus Aid, who fund charities of each celebrity’s choice. Charities that will benefit from this product range include Oxfam, UNICEF, Save the Children, Anti-Slavery International, Trade plus Aid, UNHCR, CARE International, World Vision and WaterAid.
www.whateverittakes.org “Whatever It Takes” is a working name of Trade plus Aid (British Charity No. 1061376).
